@article{Gerhard_Peñaloza_2018, title={Resilience in trade fairs: A study in Brazilian context}, volume={19}, url={https://interacoes.ucdb.br/interacoes/article/view/1699}, DOI={10.20435/inter.v19i4.1699}, abstractNote={<p>This research aims to analyze through the lenses of resilience, the collective construction and social representation of a trade fair by its actors. To this, an exploratory qualitative case study was conducted with vendors of a large trade fair in the city of Fortaleza. The main reasons that provide growth, reduction or stability of these environments are not restricted to purely financial factors; the resilience of trade fairs transcends a marketing perspective, achieving also social and cultural dimensions.</p>}, number={4}, journal={Interações (Campo Grande)}, author={Gerhard, Felipe and Peñaloza, Verónica}, year={2018}, month={out.}, pages={855–869} }